cravatta by renacnatta is a fashion accessory brand with the theme of upcycling kimonos. From renacnatta, which has the concept of "wearing culture", it was born as an upcycle brand that specializes in one-of-a-kind neckties. We are currently developing a variety of items so that kimonos that are playful can add the essence to a gentleman's outfit. This time, I was involved in the production of leather items, which was the brand's first attempt. We deliver small items that combine deadstock leather with kimonos that can no longer be worn, and traditional crafts such as kinsai.
One of the core concepts behind the 4U brand pictured here is gifts. As the name suggests, it is "for you," meaning gifts intended for a special someone that will remain in their memory, all while being easy to use and never-before-seen. The brand also embodies the four U's of "unforgettable," "usability," "unique," and "ultimate."
